My Story
I’m Lesley Leech, and I can still remember the moment I stood in front of the mirror and thought:
Hang on, girl. Is this really how you want to feel for the next 20 or 30 years?
Behind me were clothes I’d flung all over the bed. I’d tried on outfit after outfit, rejecting all of them. In the end, I’d taken everything off, looked at myself, and cried. Somewhere along the way, I’d stopped feeling like me.
It didn’t happen overnight, and it wasn’t perfect, but that was a real turning point for me.
In that moment, I realised that if I wanted to feel differently about myself, I needed to stop seeing my body as something to be hidden, diminished, apologised for, or “fixed”.
Instead, I started asking myself a different question:
How do I want to feel?
That question sits at the heart of everything I do now through my work as a Style Coach. I don’t believe style is about becoming someone else: I believe it’s about recognising yourself again.
With a lifelong passion for style, inspired as a child by my elegant grandmother, I apply simple rules to enable every woman to engage in the power of great style for their body shape, age and lifestyle.
When I was 17, I went to live with my grandmother in London while I trained in hotel management. She was elegant, impeccably dressed, incredibly strict, and deeply kind. Whether she was having people around for coffee or heading into the city, she always dressed with intention.
Her influence, both direct and through example, shaped my relationship with what I wore. I remember once, when I was going to a military ball, she took me to London, dressed me herself and sorted out my makeup and perfume. I felt like a million dollars.
My grandmother helped me to understand why clothes mattered. She taught me that clothes could be practical and beautiful. She taught me to notice detail, quality, fit, drape, colour, and tailoring. She gave me confidence.
Most importantly, she helped me understand why clothes mattered.
Not because women have to look perfect, but because how we present ourselves can shape how we move through the world.
Later, while working in luxury hotels in London, I became fascinated by the language of clothing.
I observed women constantly. I was curious – how had they put their outfit together? How had they achieved elegance?
I didn’t have much money myself, but I learned how to search for beautiful things. I hunted for quality, colour combinations, interesting details, and pieces that made me feel something when I put them on.
Even now, that’s still how I think about style: not as rules or trends, but as a feeling.
When I get dressed, I ask myself:
How do I want to feel today?
The answer might be fabulous, or strong, or soft, or confident. But whatever I’m feeling, I want to be unapologetically me.
I’d love all women to be able to have a wardrobe that supports them, whatever they’re feeling.
Over the years, I’ve also become deeply passionate about slow fashion and pre-loved clothing.
Yes, because of sustainability — but also because I think something meaningful happens when we stop constantly chasing the next thing.
Fast fashion often teaches women to consume without thinking - to:
buy more
replace more
follow the trend
fix yourself
start again
But being stylish is about being more intentional, more thoughtful, more enduring and more personal than that. We can look beyond fast fashion for style. Somebody else’s discard can become one of our signature pieces.
My role is to help women understand what to look for, why certain styles work so well for them, and how to combine the pieces they already own in ways that feel authentic and effortless. I help them be creative and experimental; to feel confident about expressing themselves through their clothes.
The result is a wardrobe that reflects who they are now and allows them to dress each day with greater confidence, purpose, and joy.
What I encourage my clients to do first is to fall back in love with their clothes, and then to become more intentional about how they put those clothes together. My role is to help women understand what to look for, why certain styles work so well for them, and how to combine the pieces they already own in ways that feel authentic and effortless.
I help them be creative and experimental; to feel confident about expressing themselves through their clothes.
The result is a wardrobe that reflects who they are now and allows them to dress each day with greater confidence, purpose, and joy.
The women who come to me are often carrying more than the problem of “nothing to wear.”
Many of them tell me:
“I’ve never been taught.”
“I don’t know what suits me anymore.”
“I want to feel good about myself.”
“I want to dress better, but I don’t want to stand out.”
“My body has changed.”
“I don’t feel like myself anymore.”
I want them to know these things:
Your body is okay.
You don’t have to diminish yourself to be acceptable to others.
You don’t need to wait for a ‘better’ version of yourself to feel good in your clothes.
My role isn’t to “fix” women.
It’s to help them reconnect with themselves and understand that their clothes can support who they are (not who they were, or who they think they ‘should’ be) and how they want to feel right now. To work with them gently, creatively, realistically, and without judgment.
There is no right or wrong here, only the question:
How do you want to feel?
